Food & Beverage Projects

Services

Investor Readiness, Branding, Graphic Design, Website, Social Media, Ad Campaign, Event MKTG

Industries

Lifestyle, CPG and Retail, Sports, Entertainment

Office

USA

01 — Top chef & top shelf

Maní

Design Or Die was tasked with designing and developing the website for Maní, one of the most sophisticated restaurants in Brazil, owned by world-renowned celebrity Chef Helena Rizzo.

For this project, Design Or Die embraced and extended Maní's existing brand, creating a digital experience that reflects the elegance and culinary excellence of the restaurant. The result is a website that seamlessly blends design and functionality, offering users a taste of Maní's refined atmosphere and Chef Rizzo's unique culinary vision.

02 — Top chef & top shelf

Asian Mart

Design Or Die developed the brand for Asian Mart, a subsidiary of HMart, one of the largest Asian supermarkets in America.

The branding focused on capturing the essence of modern Asian culture while ensuring a unique identity that distinguishes it from its parent company. By blending traditional elements with contemporary design, Design Or Die created a visually appealing brand that resonates with both long-time customers and new generations.

03 — Top chef & top shelf

Foodtown

Design Or Die was tasked with designing signage for Foodtown to bring a farm-to-table look and feel to the store.

The design incorporated natural elements such as earthy colors, rustic textures, and imagery of fresh, locally sourced produce. By focusing on this aesthetic, Design Or Die aimed to create a more organic, wholesome atmosphere that reflects Foodtown's commitment to fresh, sustainable food choices, enhancing the customer experience and aligning the store's visuals with modern consumer values.

04 — Top chef & top shelf

El Jefe: Texas Tequila

Design Or Die designed the branding for El Jefe, a Texas-based tequila brand known for its three distinct varieties.

The branding captured the bold spirit of Texas and the rich heritage of tequila, blending rugged, southwestern elements with a sophisticated edge.

05 — Top chef & top shelf

Crispy Green

Design Or Die rebranded the Crispy Green freeze-dried fruit brand with a vibrant, eye-catching approach, transforming the logo, corporate identity, and packaging into a bold statement of health and flavor.

The new logo embraced vibrant colors to reflect the brand's fresh, natural essence, while the corporate identity took on a playful yet modern edge, blending wellness with excitement. Design Or Die infused the packaging with pop art influences, using bright, bold colors and dynamic, graphic elements to make the products stand out on shelves, appealing to both health-conscious and design-savvy consumers.

To maintain a cohesive and energetic brand presence, Design Or Die also developed a comprehensive Brand Standards Guide, detailing the use of the vibrant colors, pop art-inspired visuals, and consistent messaging across all marketing materials.

06 — Top chef & top shelf

MADO

Design Or Die was tasked with delivering a comprehensive brand extension, graphic design, social media, and investor readiness support for MADO, a healthy energy drink that features Astaxanthin—a unique ingredient known for its powerful antioxidant and anti-inflammatory benefits. The project's creative goal centered on visually communicating energy, vitality, and health through vibrant use of color and dynamic brushstrokes.

The design strategy emphasized bright, energetic hues that reflect the natural and rejuvenating properties of the drink. Design Or Die's graphic design team incorporated bold, sweeping brushstrokes to symbolize the flow of energy, connecting the visual elements to the drink's promise of sustained, healthy energy throughout the day. The product's packaging was designed to be eye-catching and memorable, resonating with health-conscious consumers seeking both aesthetic appeal and nutritional value.

07 — Top chef & top shelf

Nature's Garden

Nature's Garden firmly believes that taste should never be compromised in the pursuit of wellness.

That's why, with the expert rebranding from scratch by Design Or Die, they are passionately dedicated to reshaping snacking norms with their innovative creation of delicious, “better-for-you” functional snacks, embodying the philosophy of “Snacking with Purpose.”

In a world filled with standardized and inauthentic options promising the key to unlocking your health, Nature's Garden, reimagined by Design Or Die, remains unwaveringly committed to being a reliable, approachable, and authentic source of natural and healthy snack products.

From Noise To Clarity

Hire the eye. Pay for the refusal. The work it does is the work that compounds.

Next Project

Nature's Garden