CrispyGreen

Services

Branding, Corporate ID, Graphic Design, Print

Industries

Lifestyle, CPG and Retail, Food & Beverage

Office

USA

01 — Brand standards

Brand Development

Design Or Die rebranded the Crispy Green freeze-dried fruit brand with a vibrant, eye-catching approach, transforming the logo, corporate identity, and packaging into a bold statement of health and flavor.

The new logo embraced vibrant colors to reflect the brand's fresh, natural essence, while the corporate identity took on a playful yet modern edge, blending wellness with excitement. Design Or Die infused the packaging with pop art influences, using bright, bold colors and dynamic, graphic elements to make the products stand out on shelves, appealing to both health-conscious and design-savvy consumers.

To maintain a cohesive and energetic brand presence, Design Or Die also developed a comprehensive Brand Standards Guide, detailing the use of the vibrant colors, pop art-inspired visuals, and consistent messaging across all marketing materials.

Excerpts from the Brand Standards Guide below.